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IMITATION FLAVOR

Vanillin

What it is

A flavor's one famous molecule, synthesized from wood pulp or petrochemistry.

Why your biology objects

It nails the single dominant note and drops the other two hundred compounds in the real ingredient — convincing enough to replace the food it imitates. Maltol adds a fake "freshly baked" warmth to things that were never baked.

Would your ancestors eat this?

Point your camera at any label and get the verdict in seconds. Coming to the App Store.

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