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THE POINT

Live cultures

What it is

The actual technology here — 10,000 years old and still the best preservative ever invented.

Why your biology objects

Live bacteria that pre-digest the lactose, lower the pH to preserve the food, and seed your gut with the strains fermentation has always supplied. This is what your ancestors would recognise instantly — and what the additive aisle keeps trying to fake.

Would your ancestors eat this?

Point your camera at any label and get the verdict in seconds. Coming to the App Store.

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