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SYNTHETIC FLAVOR

Artificial flavor

What it is

At least it's honest about being synthetic. It exists because the ingredient it imitates was too expensive to put in the food.

Why your biology objects

A lab-built molecule (or blend) tuned to trip the same receptor as the real thing — flavor without the food behind it, engineered to make a cheap base taste like an expensive ingredient that isn't there.

Would your ancestors eat this?

Point your camera at any label and get the verdict in seconds. Coming to the App Store.

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